Kardes, Frank R. Consumer behavior and managerial decision making / Frank R. Kardes - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - xviii, 457 p. : ill. ; 25 cm Includes bibliographical references (p. 417-439) and indexes. ISBN: 0130916021 Subjects--Topical Terms: Decision making.Consumer behavior Dewey Class. No.: 658.8342 / KAR