TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 0130916021
U1  - 658.8342 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Decision making
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 417-439) and indexes
ER  -