Information campaigns :  balancing social values and social change / 
editor, Charles T. Salmon. 
 - Newbury Park, Calif. :  SAGE,  c1989 
 - 306 p. :  ill. ;  23 cm. 
 - Sage annual reviews of communication research ;  v. 18 .
<br/><br/>Preface. - Acknowledgments. - Pt. I : Campaigns and Social Structure. 1. Campaigns for Social ''Improvement'': An Overview of Values, Rationales, and Impacts / Charles T. Salmon. 2. Community Power and Leadership Analysis in Lifestyle Campaigns / John R. Finnegan, JR., Neil Bracht and K. Viswanath. 3. Family Palnning, Abortion and AIDS: Sexuality and Communication Campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers. 4. The Knowledge-Behavior Gap in Public Information Campaigns: A Development Communication View / Robert Hornik. 5. Media Coverage and Social Movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue. 6. Information and Power: Toward a Critical Theory of Information Campaigns / Lana F. Rakow. 7. Campaigns, Change and Culture: On the Polluting Potential of Persuasion / Richard W. Pollay. - Pt. II : The Campaign Process. 8. Publics, Audiences and Market Segments: Segmentation Principles for Campaigns / James E. Grunig. 9. Message Strategies for Information Campaigns: A Social Psychological Analysis / Patricia G. Devine and Edward R. Hirt. 10. Strategies and Tactics in Political Campaigns / Garrett J. O'Keefe. 11. Estimating the Magnitude of Threats to Validity of Information Campaign Effects / Steven H. Chaffee, Connie Roser and June Flora. - About the Contributors. 
<br/><br/><label>ISBN: </label>0803932197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Social aspects.<br/>Marketing--Social aspects.<br/>Publicity.<br/>Social change.<br/>Social marketing.
<br/><br/><label>Dewey Class. No.: </label>659  / INF