TY  - BOOK
AU  - Salmon,Charles T.
TI  - Information campaigns: balancing social values and social change 
SN  - 0803932197
U1  - 659 
PY  - 1989///
CY  - Newbury Park, Calif.
PB  - SAGE
KW  - Communication
KW  - Social aspects
KW  - Marketing
KW  - Publicity
KW  - Social change
KW  - Social marketing
N1  - Preface. - Acknowledgments. - Pt. I : Campaigns and Social Structure. 1. Campaigns for Social ''Improvement'': An Overview of Values, Rationales, and Impacts / Charles T. Salmon. 2. Community Power and Leadership Analysis in Lifestyle Campaigns / John R. Finnegan, JR., Neil Bracht and K. Viswanath. 3. Family Palnning, Abortion and AIDS: Sexuality and Communication Campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers. 4. The Knowledge-Behavior Gap in Public Information Campaigns: A Development Communication View / Robert Hornik. 5. Media Coverage and Social Movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue. 6. Information and Power: Toward a Critical Theory of Information Campaigns / Lana F. Rakow. 7. Campaigns, Change and Culture: On the Polluting Potential of Persuasion / Richard W. Pollay. - Pt. II : The Campaign Process. 8. Publics, Audiences and Market Segments: Segmentation Principles for Campaigns / James E. Grunig. 9. Message Strategies for Information Campaigns: A Social Psychological Analysis / Patricia G. Devine and Edward R. Hirt. 10. Strategies and Tactics in Political Campaigns / Garrett J. O'Keefe. 11. Estimating the Magnitude of Threats to Validity of Information Campaign Effects / Steven H. Chaffee, Connie Roser and June Flora. - About the Contributors
ER  -