The business marketing course : managing in complex networks /
David Ford ... [et al.].
- 2nd ed.
- Chichester : John Wiley, c2006.
- xvi, 271 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470034507 (pbk.) 0470034505 (pbk.)
Marketing. Marketing--Management. Business networks--Management.