Pricken, Mario. Creative advertising : ideas and techiques from the world`s best campaigns / Mario Pricken. - New York, NY : Thames & Hudson, 2004. - 1 v. (various pagings) : col. ill. : 27 cm. ISBN: 0500287330 978050027330 Subjects--Topical Terms: Advertising campaignsCommercial art. Dewey Class. No.: 741.67 / PRI