Kotler, Philip. <br/><br/>
Principles of marketing :  activebook version 1.0 / 
Philip Kotler, Gary Armstrong. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2001 
 - xvii, 523 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130648531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT