TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing: activebook version 1.0 
SN  - 0130648531
U1  - 658.8 
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -