Aaker, David A.  1938- <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 9th ed. 
 - Hoboken, N.J. :  John Wiley,  c2011. 
 - ix, 341 p. :  ill. ;  23 cm. 
<br/><br/> Previous ed.: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470317242 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK 2011