TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470317242 (pbk.)
U1  - 658.8 
PY  - 2011///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Previous ed.: 2008; Includes bibliographical references and index
ER  -