Yeshin, Tony. <br/><br/>
Advertising / 
Tony Yeshin. 
 - Hampshire :  Cengage Learning EMEA,  c2011. 
 - xxvii, 465 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical refrences (p. [437]-454) and index. 
<br/><br/><label>ISBN: </label>9781844801602 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / YES 2011