TY  - BOOK
AU  - Simon,Raymond
AU  - Wylie,Frank Winston
TI  - Cases in public relations management
SN  - 0844233749
U1  - 659.2 
PY  - 1994///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Public relations
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references; - Unit 2. Non-Profit Organizations. Case 17. Handling a Town/Gown Dispute (A). Case 18. Handling a Town/Gown Dispute (B). Case 19. A Tale of Two Eye Banks (A). Case 20. A Tale of Two Eye Banks (B). Case 21. A Tale of Two Eye Banks (C). Case 22. Rape at Brooke College (A). Case 23. Rape at Brooke College (B). Case 24. Metro Transit Review Commission (A). Case 25. Metro Transit Review Commission (B). Case 26. PR; Prefaces. - Overview : Four Main Roles of Public Relations. - Unit 1. Business Organizations. Case 1. Embargo Confrontation at Jonus Corporation. Case 2. P&G, News Leaks, and The Wall Street Journal (A). Case. 3. P&G, News Leaks, and The Wall Street Journal (B). Case 4. New Product
ER  -