Business economics /
Win Hornby, Bob Gammie and Stuart Wall
- 2nd ed.
- Harlow, England : Financial Times Prentice Hall , c2001
- xv, 456 p. ; 24 cm.
- Longman modular texts in business and economics .
1. The domestic economic environment - 2. The international economic environment - 3. Macroeconomic issues - 4. The structure of the economy - 5. Organisation of firms and markets - 6. Business objectives - 7. Demand in theory and practice - 8. Costs in theory and practice - 9. Pricing in theory and practice - 10. Investment in theory and practice - 11. Corporate strategy and business economics - 12. Government and business.