TY  - BOOK
AU  - Dunn,John
TI  - Advertising
T2  - Lucent overview series
SN  - 1560061820
U1  - 659.1 
PY  - 1997///
CY  - San Diego, Calif.
PB  - Lucent Books
KW  - Advertising
KW  - Juvenile literature
N1  - Introduction. - Ch. One. The function of advertising. - Ch. Two. Advertising tactics. - Ch. Three. Truth in advertising. - Ch. Four. Advertising and politics. - Ch. Five. Advertising and politics. - Ch. Six. Advertising and the issue of free speech. - Suggestions for further reading. - Works consulted. - Index. - About the author. - Picture credits
N2  - Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech
ER  -