TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130497150 (paperback : international edition)
U1  - 658.8 
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Various multi-media instructional aids, including a web site, are available to supplement the text; Includes bibliographical references and indexes
ER  -