Marketing strategy :  a decision-focused approach / 
Orville C. Walker Jr. ... [et al.] 
 - 4th ed., Int. ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2003 
 - xviii, 365 p. :  ill. (some col.) ;  26 cm. +  1 electronic optical disc (CD-ROM) (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Catalogued based on Int. ed.  Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche.3rd ed. c1999.  Title on CD-ROM : GAMAR 3 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Preface. - About the authors. - Section One. Introduction to strategy. 1. Market-orisuccessful corporate, business, and marketing strategies. 2. Corporate strategy decisions and their marketingimplications. 3. Business strategies and their  implications. - Section Two. Opportunity analysis. 4.    Identifying attractive markets. 5. Industry analysis and competitive advantage. 6. Measuring market opportunities. 7. Targeting attractive market segments. 8. Differentiation anpositioning. - Section Three. Formulating marketing trategies. 9. Marketing strategies for new market entries. 10. Strategies for growth markets. 11. Strategies for mature and declining markets. 12. Marketing strategies for the economy. - Section four. Implementation and control. 13. Organizing and planning for effective implementation. 14. Measuring and delivering marketing index. - Subject index. 
<br/><br/>1 electronic optical disc (CD-ROM) : GAMAR 3 CD-ROM [to accompany] Marketing strategy : a decision-focused approach, 4th ed. [by] Walker/Boyd/Mullins/Lareche. ISBN 0072466715 
<br/><br/><label>ISBN: </label>0071151176  (Int. ed.) 0071199071  (package) 0072466707  (part of 0072553936) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAR