TY  - BOOK
AU  - Boyd,Harper W.
AU  - Larreche,Jean-Claude
AU  - Mullins,John
AU  - Walker,Orville C.
AU  - Walker,Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 0071151176
U1  - 658.802 
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Catalogued based on Int. ed; Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche.3rd ed. c1999; Title on CD-ROM : GAMAR 3; Includes bibliographical references and indexes; Preface. - About the authors. - Section One. Introduction to strategy. 1. Market-orisuccessful corporate, business, and marketing strategies. 2. Corporate strategy decisions and their marketingimplications. 3. Business strategies and their  implications. - Section Two. Opportunity analysis. 4.    Identifying attractive markets. 5. Industry analysis and competitive advantage. 6. Measuring market opportunities. 7. Targeting attractive market segments. 8. Differentiation anpositioning. - Section Three. Formulating marketing trategies. 9. Marketing strategies for new market entries. 10. Strategies for growth markets. 11. Strategies for mature and declining markets. 12. Marketing strategies for the economy. - Section four. Implementation and control. 13. Organizing and planning for effective implementation. 14. Measuring and delivering marketing index. - Subject index; 1 electronic optical disc (CD-ROM) : GAMAR 3 CD-ROM [to accompany] Marketing strategy : a decision-focused approach, 4th ed. [by] Walker/Boyd/Mullins/Lareche. ISBN 0072466715
ER  -