TY  - BOOK
AU  - King,Ceridwyn
TI  - Hospitality marketing
SN  - 9781442508576 (pbk.)
U1  - 647.940688 
PY  - 2009///
CY  - Sydney, NSW
PB  - Pearson/Custom Publishing
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - "A Pearson Education Australia custom book". "This custom book is compiled from: Marketing essentials in hospitality and tourism : foundations and practice / Shoemaker and shaw ; Services management : the new paradigm in hospitality / Kanampully ; Services marketing : an Asian-Pacific and Australian perspective , 4th edition / Lovelock, Patterson and Walker ; Marketing for hospitality and tourism, 4th edition / Kotler, Bowen and Makens" Griffith University
ER  -