Duncan, Tom <br/><br/>
Principles of advertising & IMC / 
 Principles of advertising and IMC 
Tom Duncan. 
 - 2nd ed. 
 - Chicago, IL :  McGraw-Hill/Irwin,  c2005. 
 - xxvii, 774 p. :  col. ill. ;  29 cm. +  one CD-ROM (4 3/4 in.) 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072537744 (hbk.) 0071115390 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUN