TY  - BOOK
AU  - Duncan,Tom
TI  - Principles of advertising & IMC
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072537744 (hbk.)
U1  - 658.827 
PY  - 2005///
CY  - Chicago, IL
PB  - McGraw-Hill/Irwin
KW  - Brand name products
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -