TY  - BOOK
AU  - Sparks,Glenn Grayson
TI  - Media effects research: a basic overview 
SN  - 0534545866
U1  - 302.23 
PY  - 2002///
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Social aspects
N1  - Preface. - Acknowledgments. - Ch. 1. A scientific approach to the study of media effects. - Ch. 2. Scientific methods in media effects research. - Ch. 3. A brief history of media effects research. - Ch. 4. Time spent with mass media : reasons and consequences. - Ch. 5. Effects of media violence. - Ch. 6. Sexual content in the media. - Ch. 7. Frightening media. - Ch. 8. Persuasive effects of the media. - Ch. 9. The effects of news and political content. - Ch. 10. The effects of media stereotypes. - Ch. 11. The impact of new media technologies. - Ch. 12. Meet Marshall McLuhan : a less scientific approach to media impact. - Names index. -  Subject index
ER  -