Profitable menu planning /
John A. Drysdale, Jennifer Adams Aldrich
- 3rd ed.
- Upper Saddle River, N.J. : Prentice Hall, c2002.
- xxiv, 418 p. : ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
1. Know your customer - 2. Know your restaurant - 3. Costs - 4. Pricing the menu - 5. Menu analysis - 6. Nutrition - 7. Menu content - 8. Writing the menu - 9. Menu layout and printing - 10. Quick service menu - 11. Family style restaurant menus - 12. Theme, ethnic and fine dining menus - 13. Banquet/show menus - 14. Buffets - 15. Cafeteria and cycle menus - 16. The menu as a management tool.
System requirements: IBM PC compatible system; Excel for Windows.