TY  - BOOK
AU  - Drysdale,John A.
AU  - Aldrich,Jennifer Adams
TI  - Profitable menu planning
SN  - 0130891649 (hbk.)
U1  - 642.5 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Menus
N1  - 1. Know your customer - 2. Know your restaurant - 3. Costs - 4. Pricing the menu - 5. Menu analysis - 6. Nutrition - 7. Menu content - 8. Writing the menu - 9. Menu layout and printing - 10. Quick service menu - 11. Family style restaurant menus - 12. Theme, ethnic and fine dining menus - 13. Banquet/show menus - 14. Buffets - 15. Cafeteria and cycle menus - 16. The menu as a management tool
ER  -