Kurtz, David L. <br/><br/>
Contemporary marketing / 
David L. Kurtz. 
 - 16th ed. 
 - Mason, OH :  South-Western/Cengage Learning,  c2014. 
 - xxxiii, 670, [77] p. :  col. ill. ;  29 cm. 
<br/><br/> Includes indexes.  "Boone & Kurtz". 
<br/><br/><label>ISBN: </label>113362846X (hbk.) 9781133628460 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR 2014