TY  - BOOK
AU  - Kaser,Ken
TI  - Advertising & sales promotion
SN  - 1111573239 (hbk.)
U1  - 659.1 
PY  - 2013///
CY  - Mason, Ohio
PB  - South-Western, Cengage Learning
KW  - Advertising
KW  - Sales promotion
N1  - Includes index
ER  -