Schiffman, Leon G.
Consumer behaviour /
Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson.
- 6th edition.
- xix, 708 pages : color illustrations ; 26 cm
Includes bibliographical references and index.
9781442561533 (paperback)
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342 / SCH 2014