Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael 
 - 6th ed. 
 - Cincinnati, Ohio ;  Singapore :  Thomson Learning,  2001. 
 - xviii, 718 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9812401229 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS