Yip, George S. <br/><br/>
Total global strategy II :  updated for the internet and service era / 
 Total global strategy 2 
George S. Yip 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003 
 - xix, 299 p. :  ill. ;  24 cm. 
<br/><br/>Preface to the Second Edition. - Preface to the First Edition. - Ch. 1. Understanding Global Strategy. - Ch. 2. Diagnosing Industry Globalization Potential. - Ch. 3. Building Global Market Participation. -   Ch. 4. Designing Global Products and Services. - Ch. 5. Locating Global Activities. - Ch. 6. Creating Global Marketing. - Ch. 7. Making Global Competitive Moves. - Ch. 8. Building the Global Organization. - Ch. 9. Regional Strategy. - Ch. 10. Measuring Industry Drivers and Strategy Levers. - Ch. 11. Conducting a Global Strategy Analysis. - Appendix. Worksheets for Evaluating Core Strategy. - Bibliography. - Company Name Index. - Subject Index. - Author Index. 
<br/><br/><label>ISBN: </label>0130179175 0131218778 (pbk.) (Int. ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>International business enterprises--Management<br/>Service industries.<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.049  / YIP