TY  - BOOK
AU  - Yip,George S.
TI  - Total global strategy II: updated for the internet and service era 
SN  - 0130179175
U1  - 658.049 
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Electronic commerce
KW  - International business enterprises
KW  - Management
KW  - Service industries
KW  - Strategic planning
N1  - Preface to the Second Edition. - Preface to the First Edition. - Ch. 1. Understanding Global Strategy. - Ch. 2. Diagnosing Industry Globalization Potential. - Ch. 3. Building Global Market Participation. -   Ch. 4. Designing Global Products and Services. - Ch. 5. Locating Global Activities. - Ch. 6. Creating Global Marketing. - Ch. 7. Making Global Competitive Moves. - Ch. 8. Building the Global Organization. - Ch. 9. Regional Strategy. - Ch. 10. Measuring Industry Drivers and Strategy Levers. - Ch. 11. Conducting a Global Strategy Analysis. - Appendix. Worksheets for Evaluating Core Strategy. - Bibliography. - Company Name Index. - Subject Index. - Author Index
ER  -