TY  - BOOK
AU  - Aaker,David A.
TI  - Developing business strategies
SN  - 0471064114
U1  - 658.4012 
PY  - 2001///
CY  - New York
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -