Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.] - 2nd ed. - Sydney : Pearson Education Australia, c2002. - xxiv, 824 p. ; 26 cm. Includes index. ISBN: 0724810161 Subjects--Topical Terms: Marketing research--Methodology.Marketing research. Dewey Class. No.: 658.83 / MAR