TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Hall, John.
AU  - Oppenheim, Peter.
AU  - Shaw, Mike.
TI  - Marketing research: an applied orientation 
SN  - 0724810161
U1  - 658.83 
PY  - 2002///
CY  - Sydney
PB  - Pearson Education Australia
KW  - Marketing research
KW  - Methodology
N1  - Includes index
ER  -