Marketing : connecting with customers /
Gilbert D. Harrell.
- 2nd ed.
- Upper Saddle River, N.J. : Prentice Hall, c2002.
- xxiv, 591, [18] p. ; 27 cm. + 2 videocassette ( 82:21 min tape 1) (91:24 min tape 2)
Includes bibliographical references and index.
Instructor's manual for marketing : connecting with customers. by Gilbert Harrell. ISBN : 0130609331 Set of 2 videocassettes : Video to accompany Marketing : connecting with customers by Gilbert Harrell. ISBN : 0130609382