TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Marketing
SN  - 9781111821647 (hardback)
U1  - 658.8 
PY  - 2013///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -