TY  - BOOK
AU  - Kahle,Lynn R.
AU  - Close,Angeline
TI  - Consumer behavior knowledge for effective sports and event marketing
SN  - 9780203844113 (ebk.)
U1  - 796.06/98 22
PY  - 2011///
CY  - New York
PB  - Routledge
KW  - Consumer behavior
KW  - Sports
KW  - Marketing
KW  - Special events
KW  - Communication in marketing
KW  - Electronic books
N1  - Includes bibliographical references and indexes
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=352309
ER  -