Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler 
 - 2nd ed. 
 - xx, 363 pages :  illustrations ;  23 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131001175 (paperback) 0131204270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT