TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 0131001175 (paperback)
U1  - 658.8 
PY  - 2003///]
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -