TY  - BOOK
AU  - Peelen,Ed
AU  - Beltman,Rob
TI  - Customer relationship management
SN  - 9780273774952 (alk. paper)
U1  - 658.812 
PY  - 2013///]
CY  - Harlow
PB  - Pearson Education Limited
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -