Pricing and profitability management : a practical guide for business leaders / Julie M. Meehan ... [et al.] - Singapore : John Wiley, 2011. - xv, 310 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780470825273 (hbk.) 0470825278 (hbk.) 9780470827031 9780470827055


Pricing.
Profit.

658.816 / PRI 2011