TY  - BOOK
AU  - Calkins,Tim
TI  - Defending your brand: how smart companies use defensive strategy to deal with competitive attacks 
SN  - 9781137278753 (paperback)
U1  - 658.4012 
PY  - 2014///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Strategic planning
KW  - Product management
N1  - Originally published: 2012; Includes bibliographical references (pages [269]-279) and index
ER  -