Strategic management in construction /
David Langford & Steven Male.
- 2nd ed.
- Malden, MA : Blackwell Science, c2001.
- v, 250 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Preface. - 1. Introduction. - Pt. A. Construction and its business environment. 2. Construction - an overview of the market. 3. The strategic role of the actors in the construction process. 4. Clients, constructors and competencies. - Pt. B. Concepts of strategic management. 5. The firm and the strategic management process. - 6. Strategic behaviour of construction firms. 7. Strategies for intenational construction. - Pt. C. Techniques for the strategic planner. 8. Portfolio management, Delphi techniques and scenarios. 9. Marketing and promotional strategies in construction. - Pt. D. Summary. 10. A synthesis of strategic management in construction. - Index.
0632049995
Construction industry--Management. Strategic planning.