Dibb, Sally,  1963- <br/><br/>
Marketing essentials / 
Sally Dibb and Lyndon Simkin. 
 - London :  Cengage Learning,  c2009. 
 - xviii, 457 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I Marketing defined and marketing in context -- Part II Understanding markets -- Part III Developing marketing programmes 
<br/><br/><label>ISBN: </label>9781408011508 (pbk.) 1408011506 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DIB