TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - Marketing essentials
SN  - 9781408011508 (pbk.)
U1  - 658.8 
PY  - 2009///
CY  - London
PB  - Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index; Part I Marketing defined and marketing in context -- Part II Understanding markets -- Part III Developing marketing programmes
ER  -