TY  - BOOK
AU  - Wearne,Neil
TI  - Hospitality marketing
SN  - 8175120177 (pbk.)
U1  - 647.940688 
PY  - 2001///
CY  - New Delhi, India
PB  - Global Books & Subscription Services
KW  - Hospitality industry
KW  - Marketing
KW  - Advertising
KW  - Management
N1  - Introduction -- 1. The marketing function -- 2. The marketing environment -- 3. The marketing mix -- 4. Market analysis -- 5. Segmentation by purchase motivations -- 6. The customer mix -- 7. Target marketing -- 8. The product mix -- 9. The service concept -- 10. Service strategies -- 11. Marketing management -- 12. The planning discipline -- 13. The marketing audit -- 14. The marketing information system -- 15. Market and marketing research -- 16. Sustainable competitive advantage -- 17. Positioning -- 18. Local hotel strategies -- 19. Positioning strategies -- 20. Strategic solutions -- 21. Growth strategies -- 22. Pricing strategies -- 23. Promotion strategies -- 24. In-reach sales tactics -- 25. Out-reach sales tactics -- 26. Advertising strategies -- 27. Advertising: creative strategies -- 28. Advertising: media and budgets -- 29. Sales promotion, publicity strategies -- 30. Direct marketing strategies -- 31. Product development strategies -- 32. Forecasting market demand -- 33. Product strategies -- Index
ER  -