Foster, Dennis L. <br/><br/>
Marketing hospitality :  sales and marketing for hotels, motels, and resorts / 
Dennis L. Foster. 
 - Lake Forest, Ill. :  Glencoe, McGraw-Hill,  c1992. 
 - xvii, 190 p. :  ill. ;  28 cm. 
 - Hospitality Professional Series .
<br/><br/>1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling. 
<br/><br/><label>ISBN: </label>0071129502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hotels--Marketing.<br/>Taverns (Inns)--Marketing.<br/>Bars (Drinking establishments)--Marketing.<br/>Hospitality industry--Management.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / FOS