TY - BOOK AU - Foster,Dennis L. TI - Marketing hospitality: sales and marketing for hotels, motels, and resorts T2 - Hospitality Professional Series SN - 0071129502 U1 - 647.940688 PY - 1992/// CY - Lake Forest, Ill. PB - Glencoe, McGraw-Hill KW - Hotels KW - Marketing KW - Taverns (Inns) KW - Bars (Drinking establishments) KW - Hospitality industry KW - Management N1 - 1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling ER -