TY - BOOK AU - Hsu,Cathy H.C. AU - Powers,Thomas F. AU - Powers,Tom TI - Marketing hospitality SN - 0471348856 (hbk.) U1 - 647.940688 PY - 2002/// CY - New York PB - Wiley KW - Hospitality industry KW - Marketing KW - Management N1 - Rev. ed. of: Marketing hospitality / Tom Powers. 2nd ed. 1997; Includes bibliographical references and index; Marketing--Everybody's Job.- Hospitality Services.-The Macro and Micro Environments of Hospitality Marketing.- Segmenting and Targeting Markets.- Marketing Information and Research. Marketing Strategy.- Marketing Planning. - The Hospitality Product.- Place in Hospitality Marketing: Distribution.- Place in Hospitality Marketing: Location.- The Price of Hospitality.- Marketing Communication: Advertising.- Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.- Marketing at the Unit Level.- Summary.- Key Words and Concepts.- Resources on the Internet.- Discussion Questions.- References ER -