Burns, Alvin C. <br/><br/>
Basic marketing research :  using Microsoft Excel data analysis / 
Alvin C. Burns, Ronald F. Bush. 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Pearson Education,  c2012. 
 - 413 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132598965 (pbk. : int. ed.) 0132598965 (pbk. : int. ed.) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microsoft Excel (Computer file)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR 2012