TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 9780132598965 (pbk. : int. ed.)
U1  - 658.83 
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -