Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer value and profitability / 
Roger J. Best 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2005. 
 - xxii, 506 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131293729 (lnt. ed.) (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BES